STEP BY STEP
Step one
We study the brand’s clothing, audience and tone, then define who the model should be: face, skin tone, age, vibe and personality. For LSD Clothing, Sandra is built to fit the brand’s look and to feel like a real person, not a generic AI face.
Step two
We generate and refine the face until it is unique and consistent, with natural skin texture, real proportions and a recognizable expression. We lock in a reference set (front, profile, three-quarter, full body) so Sandra looks like the same person in every image.
Step three
We dress Sandra in the brand’s actual garments and shoot a full lookbook in different poses, backgrounds and moods. The colors of the clothes drive the set: butter-yellow backgrounds for blue outfits, light olive for beige, so every frame feels art-directed.
Step four
We bring her to life in short video: posing, turning, smiling and showing fabric and skin detail, ready for social media, ads and the website. The same model, the same look, in every format.
One consistent face, a full lookbook and short-form video, created without a studio shoot, casting or travel.
Meet this hot mess - Sandra: one AI model, endless campaigns for the brand.
